White Papers

Welcome to the DocZone white paper resource center, an ongoing reference area for publishers. The following white papers are available here for free after you fill out a quick reference form (we promise it will be easy and we never share your information with 3rd-party vendors).

Make XML a Solution Instead of a Challenge
Really Strategies, 2011
Most content producers no longer rely on a single channel for content distribution. Consumers are rapidly migrating to digital content consumption. At the forefront of this trend, newspapers are still struggling to adapt their infrastructures to a web-based world. Book, journal and magazine publishers can no longer ignore this trend as the popularity of Apple’s iPad and Amazon’s Kindle bring electronic book and magazine delivery to the masses.

Book Publishing in the Cloud: Three Ways to Improve Productivity, Reduce Costs, and Publish to Multiple Channels
Really Strategies, 2010
Reflecting back on the first decade of the 21st century, the book publishing industry has significantly changed, both positively and negatively. The emergence of Amazon, Google Books, and other online sellers provides exciting new distribution channels, but along with that comes tremendous downward price pressure.

A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing
From Gilbane Group, a division of Outsell, 2010
The revenues for digital publishing – and e-books specifically – are very strong and promise to continue to grow. Some segments of book publishing, including STM (scientific, technical, and medical) and professional, reached the digital revenue tipping point long ago.

NIMAS: An Opportunity for Educational Publishers
How XML and Content Management Creates New Marketing Opportunities for Publishers
Really Strategies and Integration New Media
NIMAS should be viewed not as a challenge, but as a new opportunity for educational publishers and as a catalyst for improvements to and implementation of XML in publishing workflows.

XML Capabilities of Popular Publishing Applications
Really Strategies
Publishers have worked with structured content for years, beginning with SGML and then XML. But in the last year, as XML has gained more of a footing outside the publishing space, more third party applications have embedded greater XML support. This white paper takes a look at those recent XML developments in some of the key applications used by publishers.

Information Architecture for Publishers
Really Strategies
A complete information architecture must extend into the publishers's back end - the systems used to create content. And, as it turns out, well-designed content benefits internal systems and processes just as it does front-end delivery systems like Web sites. This paper considers information architecture for publishers: the front end, the back end, and the connections between the two.

Approaching a Content Management Initiative
Really Strategies
Publishers today have the opportunity to reach their audiences in a more targeted and timely fashion than was ever possible in the past, and these opportunities will continue to increase. However, without implementing effective methods for creating and producing content, no publisher can achieve these goals affordably or in the desired timeframe.